5 Reasons Why Being on Google’s Front Page Increase Sales for Staffing and Recruiting Firms
Updated: Jan 17, 2022
It goes without saying – generating sales is crucial. And to do that, you need to sell where your prospects are:
The largest search engine in the world, Google, holds 92.18% of search engine market shares. It has 3.5 billion searches every day, a good enough reason for your business to be online. The challenge is to rank on the first page.
75% of users do not go past Google’s first page which is discouraging for a lot of business owners. You’ll be surprised that a great number of companies still choose to cave than to arm up their search engine optimization
strategies and compete.
To help you get motivated, we gathered the reasons why it is important to fight for Google’s first page and how it increases your sales.
1. SEO makes the playing field even
A lot of people think that the more traffic you drive to your website, the more conversion you’ll get. Consequentially, these are the same people who use generic keywords because of their high search volume. This is NOT true. Generic keywords, though used by most people, will not get prospects who are ready to buy. This is where SEO makes the playing field even. It is a keyword game and long-tail keywords are the answer.
Long-tail keywords are more specific phrases that prospects use when they are ready to buy. They usually include the location of the business and the specifics of the products or services. You can know more about this in our previous blog where we gave out simple SEO hacks for small businesses.
To give you a clearer picture, imagine a person who searches for the keyword “digital marketing.” Most likely, this user wants to learn the definition of digital marketing and its sub-categories. Now, let’s compare that to someone who searches for “SEO short course, Georgia.” This keyword is used by a prospect who is at the deeper part of the sales funnel which means they are only a few steps away from taking an SEO short course near their location.
SEO makes the playing field even because you can localize your strategy and target more qualified prospects by formulating techniques that work for your business.
2. 2.14 billion people are projected to buy online this 2021
Back in 2014, there were talks of SEO dying. Fast forward to 2021, this statement has not only been proven false, SEO is actually thriving more than ever. From 1.66 billion online purchases 5 years ago, we are now expecting 2.14 billion digital buyers.
With careful planning and strategic implementation, your business can benefit from this all-time record of online purchases.
3. 93% of online experiences begin with a search engine
Source: Search Engine Journal
People go online for numerous reasons. It can be to search or buy a product, to learn a new skill, or to simply be entertained. Whatever the reason may be, one thing is clear, people use search engines frequently.
According to SEOTribunal.com, there are 3.8 million searches per minute on Google. You may not get all this traffic but with on-page optimization and long-tail keywords, you can get on Google’s front page and match searches by prospects who are ready to buy.
4. B2B companies generate 2X more revenue from organic search than any other channel
Organic search pertains to search results that are not influenced by paid advertising. Using SEO to rank on Google’s first page helps businesses save in pay-per-click (PPC) costs. It’s not that we dismiss paid ads. In fact, we acknowledge its advantages.
A combination of ads and strategic SEO will generate your company different types of prospects, but organically ranking on the first page has lower bounce rates (the number of visitors who leave after browsing through a single page) compared to paid ads. PPC costs may also pile up if you do not carefully monitor. With SEO, you invest time, skill, and effort. More so, a brand that gets on top without paid ads appears credible and competent – a formula to gain a user’s trust and therefore, leads to better conversion.
5. Google’s credibility is your business’ opportunity
We’ve shown you statistics. Now, let’s talk about the “why” behind Google’s success.
• Google keeps users happy.
They provide a great user experience and prioritize the most relevant results. Google’s technicalities may not be easy to understand but their success is reliant on a simple factor – they keep their users happy, and happy users always come back.
• Their algorithm is constantly updated.
Google has a high-functioning and veracious algorithm. It detects and penalizes web spammers to keep its users safe.
• Google offers locally relevant results.
Google search results vary on a user’s location. This gives local businesses a chance to compete and it helps users to purchase from nearby providers quickly and easily.
Google gives businesses a platform for them to reach out directly to their market. The credibility that Google has built over the years benefits and hands opportunities to the ones who know how to make the most of it.
Before we leave you with a takeaway thought, we just want to set the record straight. We do not endorse Google. However, we recognize the possibilities it brings.
With a well-strategized SEO, even small businesses have the opportunity to land on Google’s first page. Always remember that volume means nothing if the incoming leads are not high-quality. Your goal is to be seen by prospects who are ready to bring you sales.