How to use content to improve your Google Search results
Updated: Jan 17, 2022
Content is king! We have heard it all before but what does that mean when it comes to your search engine optimization? Content can bring your website to the next level or it can drag you down in the fight to the top.
First, let’s talk about what keywords are and how articles can help you perfectly sprinkle them throughout your website. Keywords are one of the ways that Google uses to better understand what you do on your site and the relevance that has on what people are searching for. For example, you are selling luxury soaps. Make sure what you are selling is clear. Pick keywords that make sense for you and match them with your company’s objective.
Now you know what keywords are and how they can help you. Let’s dive a little deeper into how you can use content to boost you up the ranking in Google. Google’s goal is to have a search platform that is easy for people to find the most relevant content to their keyword search. With this in mind, ask yourself what information can I bring to the table that will be interesting or beneficial to my target audience? Using the luxury soap example, they might write about how different essential oils in their soap can be used in different ways depending on your mood or your desired mood. In this case, the keywords will naturally flow, and your customers might be interested in the content you are putting out. This makes it more likely to be read and shared.
Never keyword stuff
This is when you put keywords in your content just for the sake of getting more keywords on your website. This does not help you at all. If anything, Google will penalize you for this. Because no one is going to want to read your content if you wrote just for more keywords. Imagine sitting down to read an article and this is what you find “Luxury soaps are essential for a luxury lifestyle. Luxurious lifestyles only come from luxury soaps.”. Of course, this is a bit extreme, but it is so important while writing articles you step back and ask yourself is this something that matches my target audience?
Always remember who you are talking to and what they need to hear. This is the best way to get natural keywords in your content and tell Google who you are and what you do.