SEO Trends 2022
December 2, 2022
Although the fundamentals of SEO have not changed, algorithm upgrades and changes in search behavior impact how we optimize our web pages.
What does this year's advancement in search engine technology signify for your marketing plan? The top SEO trends for 2022 are shown below to maintain your traffic and keyword ranks on the rise.
The Challenges of SEO Marketing
Before deep diving into the trends you'll want to incorporate into your SEO strategy, let's first look at the challenges you might (or may already be facing).
1. Low or no ranking
The game of SEO takes time. In contrast to paid search, organic results take time to manifest and are typically the product of numerous smaller initiatives.
To compare SEO to a mutual fund that gradually increases in value over time, It's not like the stock market, where you can instantly see gains and losses. However, it can be helpful to bring up this point when customers demand rapid outcomes.
A low ranking can be "fixed" with some "solutions," such as technical SEO and content marketing. However, creating a long-term plan that concentrates on three to four activities at once is more crucial.
SEO’s core is keywords. But, instead of only looking for a single keyword, Google now looks broadly at your website to determine its overall tone, scope, and relevance.
Keyword stuffing is no longer effective. The objective is to comprehend your user's search intent or the issue your users are trying to solve. Conduct more effective keyword research and create content based on this understanding.
3. Ever-changing algorithm
The biggest problem for marketers is staying on top of algorithm updates. This is hardly surprising to me because Google conducted over 500,000 experiments in 2020 alone, which resulted in over 4,000 modifications to search.
This statistic may seem somewhat overwhelming to you if you're like most marketers. How can you achieve, after all, if Google continually changes the way to success?
The secret is to react to these changes in a thoughtful manner. This entails, among other things, keeping up with business news. The SEO sector will probably offer feedback if a substantial algorithm adjustment occurs.
The second tactic, which entails waiting until after an update has passed, may seem paradoxical. Why? When Google notices a change hasn't had the desired effect, they sometimes return to the previous state.
Trends To Watch Out For
Now that you're well aware of the challenges you might face, check out these SEO trends 2022 you should consider or include in your strategy so you rank higher.
1. The rise of voice search
It is undeniable that voice search is influencing our daily lives. But how can we tailor our material to suit those who conduct audio searches rather than visual ones?
The solution is simple: make your site mobile-friendly. Google favors mobile-friendly, quick websites as most voice searches take place on mobile devices and smart gadgets.
Reworking your content to accommodate frequent queries users could have is another tactic. Find long-tail question keywords, for instance, and use them in your h2 or h3 headers.
2. Follow the EAT concept
The caliber of content also changes with the evolution of search engine algorithms. When producing content, you should stick to the EAT concept: expertise, authority, and trustworthiness. Google utilizes EAT to assess whether a website is offering high-quality content.
A few methods exist for guaranteeing high-quality information. To understand the kind of material that your clients value, you should first construct a profile of your ideal client. Second, research search intent to assist you in mapping the consumer journey. Third, use this knowledge to produce content that adheres to the structure your users prefer.
3. Strengthen your video game
A YouTube video has probably appeared as a featured snippet for you. These frequently appear when readers search for "how to" information and want step-by-step instructions.
Google will continue to include video in the user experience after the launch of Video Snippets. In light of this, it's crucial for search engines to optimize your videos.
A few options for getting there are as follows:
- To your YouTube videos, add chapters.
Your video is divided into chapters, typically according to the theme. Viewers and Google can comprehend a video's contents thanks to this layer of context. Additionally, it facilitates Google's utilization of various Featured Snippets from your video.
- Put in Closed Captions (CC).
Thanks to closed captions, every word in your video may be understood by Google and YouTube. Although YouTube can generate subtitles automatically, these aren't always reliable, so adding your own manually is preferable.
- Improve your description, tags, and title.
Videos contain titles, descriptions (like meta descriptions), and tags, just like websites (like meta tags). Utilize SEO-recommended practices to optimize these.
Finally, adding videos to your content strategy and website doesn't hurt and may even lower bounce rates.
4. Optimize according to Core Web Vitals
Google now formally considers page experience, which is now quantified via Core Web Vitals, as a ranking consideration. Performance metrics included in Core Web Vitals are as follows:
- The length of time it takes for the page's greatest content asset to load is known as the Largest Contentful Paint (LCP).
- The time it takes for a user to engage with a page for the first time on your website is called First Input Delay (FID).
- Cumulative Layout Shift (CLS) or the total number of unanticipated layout shifts that occur throughout a page.
Improving Core Web Vitals signals throughout your pages will undoubtedly have the most noticeable influence on your search engine performance of all the places to focus your SEO spending in 2022. These free tools will be crucial to identify where your web pages need development:
- Google Search Console
You can view which pages adhere to or don't adhere to Core Web Vitals standards using the Experience feature of your Google Search Console account. Other problems affecting your pages are also listed.
- PageSpeed Insights
Reports from PageSpeed Insights clues you in on how your web pages function for users in addition to Core Web Vitals data.
5. An influx of AI-generated content
AI-assisted content solutions are increasingly popular, enabling content teams to produce more SEO-optimized content more quickly.
These tools can produce topics, titles, meta tags, paragraphs, and even long form content with just a few inputs.
More content teams will probably start integrating AI copywriting tools when creating content in 2022. You can maximize AI-content tools when:
- Creating a title or topic
Unsure of what to write? AI-generated titles and themes will hasten the idea generation and brainstorming process.
- Writing meta tags
If you require many meta tags, AI copywriting tools can assist you in automating the creation of unique page titles and meta descriptions.
- Brainstorming for outlines and first drafts
Build off AI-generated drafts to save time and create material more quickly because AI tools still give themselves away as robots with evident faults and artificial wording.
To Wrap It Up
Change is the only constant in the world of SEO. Although it could seem like we have little influence over these changes, we have a lot of control, particularly over how we respond. Manage the shifting terrain by keeping a close eye on trends.